Peach Cider Packaging Deaign
The visual concept simply emerges from the name Drunk Peach, aiming to give a chill and happiness vibe from a summer party.
This beer is a new release from a brewery in Shenzhen, introduced to celebrate the arrival of summer in 2023. The brand aims to emphasize a playful spirit. To match the light and refreshing flavors of cider and peach, a display typeface and illustrations were used to create a visual expression of the theme.
PACKAGING/ BRAND & IDENTITY
Year: 2023
Tools: Adobe Illustrator
Role: Graphic Design, Project Management
Photography: Xia Tong