Hey, I’m Xiaoyue. A graphic designer who speaks three languages 🌍 and enjoys exploring how culture and communication shape design. Loves crocheting 🧶 exchanging postcards ✉️ and thrifting 🛍️

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Featured Work

Mind Snatcher

Sweet Auburn Grande

Woodkite Coffee Bar

A Story of HAL

The Everyday Space Traveller

Drink & Smile Coffee Fest

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My Specialties

Specializing in kickstarting, refreshing, and building long-term design systems 🛠️ bringing passionate impact ❤️ and solutions to those forging the future of business💡

Kickstarting

Equipping emerging organizations with the essential tools to launch their brand journey successfully, from logos and brand guidelines to starter websites.

Refreshing

Specialize in refreshing brand identity systems to resonate more deeply with target audiences. The approach builds on and enhances existing brand elements, digging into the story already in place rather than starting from scratch.

Long-term system

Provide long-term design support for brands, covering everything from posters and campaigns to social media content and email design, ensuring a consistent and impactful brand presence across all platforms.

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Xiaoyue Shen

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©2025 Xiaoyue Shen

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