Love, Money, Both- One or None? Data Visualization
Love, Money, Both - One or None? Providing information for Chinese women preparing to get married to decide if they want or do not want to take Caili and then know what are the possible expectations based on their decision.
In traditional Chinese culture, Caili (彩礼) refers to the monetary gifts or valuable items presented by the groom’s family to the bride’s family during the engagement process. This practice is deeply rooted in Chinese customs and symbolizes respect, gratitude, and the establishment of goodwill between the two families. The specific amount or type of Caili varies based on regional traditions, social status, and individual family agreements. Typically, it includes cash, jewelry, or other valuable goods.
We collected data focusing on several key aspects, including age, education level, city tiers of residence, Caili amount or disposable income, whether the individuals have given birth, their attitudes toward Caili, the reasons behind accepting or giving it, who typically receives it, marriage satisfaction levels, and responsibilities related to taking care of in-laws. This multifaceted approach provides a well-rounded perspective on the cultural and practical implications of Caili in the context of modern marriages.
See the full dataset
The overall design draws inspiration from the traditional double Xi (双喜) symbol commonly used in Chinese weddings, as well as elements from traditional Chinese wedding dress. These features highlight the cultural significance and celebratory spirit of Chinese weddings.
To better convey the design's essence, we hand-sewed beads onto the poster. This meticulous craftsmanship adds a tactile dimension and enhances the visual appeal, reflecting the care and attention to detail that parallels the traditions and sentiments of a Chinese wedding.
DATA VISUALIZATION/ BRAND & IDENTITY/ CRAFTSMANSHIP
Year: 2024
Tools: Adobe Illustrator, Numbers, Figma
A group project with Ruiyu Chen and Sichen Xin.