Hey, I’m Xiaoyue. A graphic designer who speaks three languages 🌍 and enjoys exploring how culture and communication shape design. Loves crocheting 🧶 exchanging postcards ✉️ and thrifting 🛍️
—
Featured Work
Featured Work
My Specialties
Specializing in kickstarting, refreshing, and building long-term design systems 🛠️ bringing passionate impact ❤️ and solutions to those forging the future of business💡
Kickstarting
Equipping emerging organizations with the essential tools to launch their brand journey successfully, from logos and brand guidelines to starter websites.
Refreshing
Specialize in refreshing brand identity systems to resonate more deeply with target audiences. The approach builds on and enhances existing brand elements, digging into the story already in place rather than starting from scratch.
Long-term system
Provide long-term design support for brands, covering everything from posters and campaigns to social media content and email design, ensuring a consistent and impactful brand presence across all platforms.
Work with Me
Next Update
©2025 Xiaoyue Shen