Drink & Smile Coffee Fest Visual Design
This project is a visual design concept for a coffee festival, encompassing a comprehensive range of deliverables. It includes event branding, on-site installations, online promotional materials, and interactive elements for audience engagement.
With participation from over 50 renowned coffee brands, the festival celebrates the art of coffee and creates a vibrant, immersive experience for coffee enthusiasts. The design aims to capture the diverse culture of coffee, blending creativity with functionality to bring the event's dynamic atmosphere to life.
The design incorporates a modular layout system, ensuring flexibility and consistency across multiple online platforms. This approach streamlines content adaptation, making it easy to tailor visuals for diverse promotional needs while maintaining a cohesive brand identity.
Collaborated closely with the fabrication companies, engaging in multiple rounds of revisions to perfect the design and execution of the inflatable sculptures. This iterative process ensured the final installations were both visually impactful and structurally sound
To encourage exploration and engagement, the design features a stamp collection system where attendees can earn stickers at various checkpoints.
CAMPAIGN/ BRAND & IDENTITY
Year: 2024
Tools: Adobe Illustrator, Rhino
Role: Art Director, Graphic Design
Client: ALSO, Midea Group